HIRUYORU

My brand’s name is HIRUYORU which specializes in Japanese salmon sandwiches, and the main style is modern and concise. In Japanese, HIRUYORU means day and night. The target audience is young people and white-collar workers. Consumers could reach a burden-free, stress-free, and positive life attitude or lifestyle.

LOGO IDEA

Combining HIRUYORU brand’s special salmon sandwich and branding art tone, I come up with the logo integrated fish shape and simple linear elements. Also, black and white colors are chosen as branding's the main color system.

Visual Pattern

Practicing the light and unrestricted art tone, our brand aims to provide customers with a pleasant, convenient, and comfortable dining experience. Therefore, I create simple black & white linear patterns to fit the whole branding atmosphere.